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Apple takes on Google Maps and integrates Facebook into iPhone software – along with a new MacbookNew mapping app will offer turn-by-turn directions and live traffic updates, and incorporate Siri
Facebook to be integrated into iPhones and iPads to provide status updates with the sound of your voiceUpcoming Macbook Pro will feature the “retina display” popularised in latest iPad
Apple has revealed that it is creating a 3D map of the world in direct competition with Google over online maps.
The computer giant today admitted to having a fleet of planes and helicopters which have been flying over major cities around the world.
It also plans to monitor iPhone owners when they drive to create live maps of traffic congestion.
The maps have a special “flyover” feature that let users virtually fly around major cities.
Re-making maps: Scott Forstall, senior vice president of iOS Software at Apple Inc., demonstrates turn-by-turn navigation in iOS6 using Siri during the Apple Worldwide Developers Conference 2012 in San Francisco, California
“We have been flying in helicopters and planes, building up a 3D model of these places,” said Scott Forstall of Apple.
Apple”s move to add 3D maps comes on the heels of Google”s announcement last week that it would do the same with similar technology.
But Apple has aimed to one-up Google with its plans to use “anonymous, real time data from iPhone users to keep traffic data up to date.”
The traffic monitoring is part of a new satellite navigation feature in the maps app.
Analysts said the decision to abandonGoogle Maps, which has provided mapping data for the iPhone since it was introduced in 2007, is the start of a “mapping war”.
Its new mobile operating software, called iOS6 will come with a mapping system “built from the ground up,” said Forstall, sidelining the Google map service.
Previously close partners who shared board members, Google is now Apple’s biggest challenger in the smartphone market with its Android operating system.
Facebook is getting a big boost from Apple in the wake of the social networking site”s disappointing IPO, going deep into the iPhone and iPad software.
With the next Apple”s iOS 6 software, users will be able to update their Facebook status by talking to their phones.
Users will also be able to “Like” movies and apps in Apple”s iTunes store, Apple executive Scott Forstall said in San Francisco at Apple”s annual developers” conference.
Siri, Apple”s voice-command application, will add a host of new languages, including Spanish, Koreanand Mandarin Chinese, Forstall said.
“She” will also be able to launch applications and movies – all at the user”s command.
Apple hasn”t said when iOS 6, will be available. It will run on iPhones, iPads and iPod Touches.
It is also expected to release the next version of its mobile operating software, the iOS6.
Apple started its Worldwide Developers” Conference touting its hardware, its biggest edge over Google.
The tech giant also revamped its existing line of notebook computers.
Boss: CEO Tim Cook, who took over from late co-founder Steve Jobs last August, says customers have downloaded more than 30 billion Apple apps so far
New and improved: The MacBook Air Pro is pictured shortly after it was unveiled to the public in San Francisco
The new Macbook Air and MacBook Pro have upgraded graphics and memory, and go on sale today.
Andat 0.7 inches, the new MacBook Pro – Apple”s highest-end laptop – ranksamong the thinnest laptops in the market.
Theywill employ the “retina” displays that have won strong positive reviewsfor the new iPad, but start at an eye-popping $2,199 price tag.
The screen has more pixels than a HD TV.
“To create something genuinely new, you have to start again,” said Sir Jonathan Ive, Apple”s British designer, who recently received a knighthood.
Craig Federighi, Vice president on Mac Software, said the new Mountain Lion system narrows the gap between the PC and phone software packages, allowing users to speak to their computers.
Another step forward: Craig Federighi, vice president on Mac Software, talks about the new Mountain Lion system, which he says would make Mac computers work more like iPhones
Mac makeover: Apple has unveiled a new version of its popular Macbook Pro laptop, complete with the “retina” display, at an eye-popping price of $2,199
Speaking of phones, those who were anticipating the unveiling of the long-awaited iPhone 5 will have to wait longer, as Apple officials made no mention of a new mobile device.
Marketing chief Phil Schiller outlined how the redesigned MacBook Air notebooks, also unveiled at the conference, will be about $100 cheaper on average than predecessors, but sport quicker Intel Corp processors.
Analysts have speculated that the company will begin aggressively competing on price, gradually lowering the premium its Macs carry in general.
Long lines marked the beginning of the week-long annual forum, where Apple developers rub shoulders with employees, test the latest products and software, and connect with peers.
Queue: Attendees line up at outside the 2012 Apple World Wide Developers Conference at the Moscone West Convention Center in San Francisco
More than ever, Apple finds itself in a pitched battle with Google: in smartphones, cloud computing, and a never-ending competition to attract the best software developers.
That is crucial as Apple looks to draw users deeper into its applications ecosystem.
CEO Tim Cook, who took over from late co-founder Steve Jobs last August, told the audience that customers have downloaded more than 30 billion Apple apps so far, choosing from more than 650,000 apps – the largest library in the industry.
The firm also launched a new app that aims to replace tickets and storecards with an iPhone app. Called passbook, it lets users download movie tickets – right to your phone.