Don"t tell patients they"ll look better after cosmetic surgery: New guidelines that "manage expectations" are unveiled

Surgeons demand that medical professionals carry out cosmetic procedures
Practitioners should not imply patients will 'look nicer' or feel 'better'
Should instead use unambiguous language like 'bigger' or 'smaller' Patients should also have psychological screening before treatmentPlus 'Botox parties' should be banned, as staff often untrained

figures released yesterday by the British Association of Plastic Surgeons revealed that women had:

Breast enlargments: 9,854

Eyelid surgery 6,071

Face/neck lift 5,324

Breast reduction 4,217

Nose job 3,228

Tummy tuck 2,882

Fat transfer 2,641

Liposuction 2,638

(Figures for BAAPS surgeons only)

'With the demand for cosmetic surgery and non-surgical treatments rising year on year, it is crucial that the highest level of professionalism is maintained amongst practitioners.'

The British Association of Aesthetic Plastic Surgeons said the new guidance was a 'step in the right direction' but called for more stringent recommendations on cosmetic surgery advertising.

Baaps president Rajiv Grover said: “The marketing and advertising of cosmetic procedures is neither educating nor informing, but an exercise squarely aimed at achieving sales. This clearly puts economics ahead of patient care.

Dr Tony Falconer, president of the Royal College of Obstetricians and Gynaecologists (RCOG), added: 'In the case of female genital cosmetic surgery, the majority of procedures are undertaken in the private sector with little regulation. The demand for cosmetic surgery is increasing, however, there is little evidence on its long term effects.

'We are concerned about the growing number of young women opting for cosmetic gynaecological surgery as under the age of 18 the external genitalia may still be developing.

'Both women and gynaecologists should be aware of the variation that exists in genital appearance and think carefully about exploring the idea of surgery if it is not clinically necessary.'