She is pocketing a six-figure sum to present the BBC’s new primetime talent show.
However, it seems Holly Willoughby is yet to give the corporation much return on its investment – spending just three minutes and 58 seconds on screen during the first three episodes of The Voice.
The 31-year-old is paid around 400,000 to host the singing competition alongside Radio 1 presenter Reggie Yates, 28.
But so far, Miss Willoughby’s appearances have averaged less than one minute in every hour, leading to disappointed comments from viewers.
One wrote on Twitter: “I blinked and missed her.”
Another joked: ‘We are playing spot Holly Willoughby in The Voice, she doesn’t appear that often.’
Miss Willoughby signed up for The Voice after leaving her job hosting ITV’s Dancing On Ice in November.
She still presents ITV1’s This Morning alongside Phillip Schofield, as well as Celebrity Juice on ITV2.
Her duties on The Voice include recording voiceover commentary and interviewing contestants before and after they audition.
However, the mother of two’s screen appearances have been limited to short fragments.
During Saturday’s 80-minute show, she was seen on screen for 54 seconds and spoke just 18 words to camera.
However, in contrast, her co-presenter Yates enjoying a lot more screen time.
Blink and you”ll miss her: A rare glimpse of Holly on Saturday”s episode
Meanwhile,celebrity coaches Will.i.am, Jessie J, Tom Jones and Danny O’Donoghue are seen on screen for around two-thirds of each programme.
Lastnight, a BBC source insisted Miss Willoughby’s role would increase whenthe live shows begin on April 28, adding that the contest focused on the finalists and coaches and was ‘not mainly about the hosts’.
Dream team: Willoughby and her co-host on the BBC talent show, Radio One presenter Reggie Yates