Hot topic: Bare-chested men remind women to check their breasts for cancer in tongue-in-cheek app
A charity has come up with an eye-catching way of raising breast cancer awareness among women – using topless male models.
Rethink Breast Cancer has created a free smartphone app, called 'Your Man Reminder' that lets users pick one of a bevy of 'hot guys' to tell them to regularly check their breasts.
A tongue-in-cheek advert screened on YouTube to promote the app has garnered more than two million hits in a few months.
TLC: Model Anthony explains how women should touch and look at their breasts and check out any changes with their GP
Spreading the message
It starts with a doctor who explains 'studies
have shown that women are more likely to watch a video if it features a
hot guy.' The camera then pans on to model Anthony who strips to the waist while explaining how women should use TLC – touch, look and check – on their breasts.
'Start by touching your breasts in any way that feels comfortable for you. Try to be familiar with them, and the way they feel,' bare-chested Anthony says.
'Be on the lookout for anything unusual. And if you want to, have a friend check you out.
'If you notice anything out of the ordinary, even if you're not sure, check with your doctor.'
Alison Gordon, from the Canadian cancer charity said they had wanted to create a 'fun, cute way' to get women to become familiar with their breasts.
'It really centres on early detection. We want to make sure young women
know what their breasts look and feel like regularly and check with
their doctors if they find anything unusual, she told ABC News.
The app: The 'Man Reminder is free to download
Isaac (left) and Christian promote Rethink Breast Cancer in an ad viewed two million times on YouTube
However, some users will be disappointed to discover the app, available from the Apple Store and Android Market, features different men to the stars of the YouTube ad.
Still, the advert has certainly received a positive response on YouTube.
'This is a great way to get people's attention. Good idea guys!' said one female user.
While another, called Zoe said: 'This is awesome! Having to get a biopsy soon so this cheers me up, big time.'
However, one user complained: 'Great message and all, but this video makes me uncomfortable in the same way that overly sexualised women in ads make me uncomfortable.