Meet the “Face-Kini”, the latest craze to hit China”s beaches as bathers wear masks to beat the sun”s harmful rays
The name describes a protective head mask that is being used along Shandong province”s East China Sea coast
Used by beach-goers who want to protect their skin from the sunThe colourful masks sell for 15 to 25 yuan (1£ to to 2.50£)

One way to avoid the dangerous rays of the sun is to stay indoors, another is to apply a healthy layer of sun cream and slap on a wide-brimmed hat.

If you’re in China, however, there is a third option – a “Face-Kini” complete with a body suit.

The name describes a protective head mask that is being used in Shandong province”s East China Sea coast by beach-goers who want to protect their skin from the sun.

Stay away from the sun: Chinese beachgoers wearing body suits and protective head masks, dubbed

Stay away from the sun: Chinese beachgoers wearing body suits and protective head masks, dubbed “face-kinis” by Chinese netizens, on a crowded public beach in Qingdao, northeast China”s Shandong province

Added benefit: The face masks were initially designed to protect from sunburn but it turns out they are also quite handy at repelling insects and jellyfish

Added benefit: The face masks were initially designed to protect from sunburn but it turns out they are also quite handy at repelling insects and jellyfish

The clothing was invented around seven years ago and is now under mass production and on sale at swimwear stores along the coast.

They are selling factory-made Face-Kinis for 15 to 25 yuan (1 to to 2.50) each.

They are also extremely effective at repelling insects and jellyfish.

His and hers: The suits come in wide range of colours and patterns

His and hers: The suits come in wide range of colours and patterns

This picture taken on August 16, 2012 shows a Chinese beachgoer a wearing body suit This picture taken on August 16, 2012 shows a Chinese beachgoer a wearing body suit

Some fashion-concussions swimmers match the colour of their protective head mask to their body suit

One for me, one for you: Small sized protective head masks are also made for children

One for me, one for you: Small sized protective head masks are also made for children

Eureka! The clothing was invented by a local around seven years ago and is now under mass production and is on sale at swimwear stores along the coast

Eureka! The clothing was invented by a local around seven years ago and is now under mass production and is on sale at swimwear stores along the coast

Fashion: The outfits are the latest trend on the beach front resort

Fashion: The outfits are the latest trend on the beach front resort