Have a break, have £10k! KitKat firm Nestle hides GPS chips in six bars so they can track you down and hand over a briefcase full of cashChocolate giant launches “We Will Find You” campaign in UK
Tracking devices are activated when you open the wrapperTeam of “commandos” despatched to your exact locationThey will swoop down from helicopter to hand you winnings
It has an air of Big Brother about it.
But this time you”ll be delighted they”re watching you.
Chocolate giant Nestle has launched a new competition in the UK called “We Will Find You” where they have placed tracking devices into six lucky wrappers.
Keeping watch: Nestle”s new “We Will Find You” campaign promises to track down and deliver £10,000 to six lucky winners
Pin-point accuracy: The chocolate giant has hidden GPS tracking devices in the wrappers of six bars which activate when you open them
Should you open one of them, the GPS will activate and send a signal through to the company”s control room.
A team of “commandos” will then be despatched in a helicopter to your exact location within 24 hours and deliver you a briefcase containing £10,000 in cash.
To promote the campaign, Nestle has put up around 3,000 posters and produced a TV advert.
The commercial says they will “scramble a crack team of highly trained individuals” to locate the owner of the lucky chocolate.
“They will board a helicopter, find the special bar and give the owner £10,000,” it adds.
According to Ad Week, Nestle believes the promotion “will particularly appeal to men”.
TheGPS chips will be embedded in the wrappers of KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars.
Eye in the sky: Nestle”s advert says it will despatch a “team of highly trained individuals” to your exact location
Winning is sweet: The “commandos” will then hand you a briefcase containing £10,000 in cash
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