Do these knickers REALLY help you burn fat and reduce cellulite
17:57 GMT, 15 July 2012
For anyone who has struggled for motivation to hit the gym in their quest to shed a few pounds this might sound too good to be true.
But a new range of underwear has been launched online which manufactures claim actually helps to burn fat.
Italian clothing company MyShapes says it has harnessed the power of nano technology and crystals which focus infrared rays to create a wonder material with amazing cellulite reducing effects.
Bold claims: MyShapes says its new range stimulates blood circulation to the skin which in turn helps reduce cellulite deposits
MyShapes is billing its new Emana range as apparel that is a 'curative and cosmetic line with infrared rays' by stimulating blood circulation to the skin's surface.
The company says on its website the knickers are 'a range of articles made with Emana, a nanofiber with mineral bioactive crystals that absorb the human body heat to return in
the form of Far Infrared Rays. These stimulate blood microcirculation
and cellular metabolism.
Adding that it has created 'a permanent anticellulite treatment for a more toned, elastic and younger skin. An international patent clinically tested and certified.'
Benefits: The company explains that the Emana range will have to be worn for at least six hours a day for a month to achieve cosmetic effects
Among the list of benefits, MySpace insists the new range helps eliminate
toxins, naturally counters skin flaws caused by cellulite, improves
metabolism and even decreases the lactate acid during sport activity.
But to obtain the cosmetic effect of Emana, it is recommended the daily use at least 6 hours for 30 days, the company adds.
According to trials carried out by MyShapes, 50 women who tried the Emana range for 60 days saw the appearance of cellulite reduce by an average of 11 per cent.
All these claimed benefits don't come cheap however, with the range starting from 37.99 for the briefs, increasing to 59.99 for leggins, available online.
This range of clothing is the latest to enter the 'shapewear' market, aimed at taming any slightly unflattering bumps and bulges.