Fancy some X-Ray Vision carrots? How catchy names could encourage children to eat their vegetables


Fancy some X-Ray Vision carrots How catchy names could encourage children to eat their vegetables
Children ate 66% of their veg when labelled 'X-ray vision carrots' compared to 32% just labelled 'Food of the Day'Researchers say re-labeling food could provide low-cost solution to boosting veg intake

|

UPDATED:

16:09 GMT, 18 September 2012

Parents often struggled to persuade their children to eat healthy vegetables, but now scientists have found a simple solution – give them superhero names.

A study revealed that giving greens catchy labels such as 'X-Ray Vision Carrots' led primary school children eat twice as much of the vegetable.

Carrots: May not give you X-ray vision but are an excellent source of carotene, which we turn into Vitamin A

Carrots: May not give you X-ray vision but are an excellent source of carotene, which we turn into Vitamin A

Researchers from Cornell University in the US asked 147 students ranged from eight to 11-years-old to taste a new lunch menu over three days, which included carrots.

They found the different names did not change the amount of carrots the students put on their plates.

However, children ate 66 per cent of the orange veg when they were named 'X-ray vision
carrots,' while 32
per cent consumed when labeled 'Food of the Day' and 35 per cent when
they weren't named.

In another part of the study, the researchers renamed broccoli as 'Power Punch Broccoli' and beans as “Silly Dilly Green Beans” in one
school's lunchroom. A neighboring school acted as a control with the
names of these foods left unchanged.

The researchers found that, compared to the control school, sales of
these vegetables were up by 99 per cent while buying in the control
school declined by 16 per cent.

Study lead author, Professor Brian Wansink, said: 'This research suggests that schools have a low-cost or even no-cost solution
to induce children to consume more nutritious foods.

'These results demonstrate that using attractive names for healthy foods
increases kid's selection and consumption of these foods and that an attractive
name intervention is robust, effective and scalable at little or no cost.

'This research also confirms that using attractive names to make
foods sound more appealing works on individuals across all age levels.'

The research team had previously found that associating healthy foods with superheroes like Batman would encourage more children to eat these foods.

The latest study will be published in the journal of Preventive Medicine.

11 NHS foundation trusts rated excellent are in deep financial difficulties

Eleven NHS foundation trusts rated 'excellent' are in deep financial difficultiesHead of the health regulator, Monitor reveals the eleven trusts would not achieve foundation trust status if they applied today Level of financial difficulty means trusts are in breach of the terms of their authorisationIf the trusts cannot afford the repayments, the bill will fall to the taxpayer | UPDATED: 16:48 GMT, 18 September 2012 Eleven NHS trusts judged to have achieved a standard of excellence would not attain the status if they applied for it today, MPs have been told. Continue reading

Middle age starts at 55 but you"re old by the timeyou hit 69, say Britons

Middle age starts at 55 but you're old by the time you hit 69, say Britons More than half of older adults said they thought they had more confidence than younger people Digital photography and computer and internet skills among most popular courses for over-50sA quarter still haunted by not passing school entrance exams | UPDATED: 16:21 GMT, 18 September 2012 Middle age begins at 55 but only lasts for 14 years before old age kicks in, a survey has found. Continue reading

Chewton Glen hotel has spent 7m building five-star luxury treehouse suites

Branching out! The exclusive hotel that has spent 7m building five-star luxury treehouse suites Luxury pods, surrounded by wildlife, built next to National ParkBreakfast arrives by hamper through secret hatchwayGuests can sit in hot tub on balcony and sip Champagne Continue reading

Pictured: Bomb disposal expert who lost his arms and legs in IED blast documents his recovery online – and sets off MASSIVE fundraiser

“It”s been so hard and she”s been here the whole time”: Amazing love story of bomb disposal expert who lost arms and legs in Afghanistan blast and the girlfriend who has been at his side during remarkable recovery Taylor Morris, 23, underwent quadruple amputation after being seriously injured during deployment in May Returned home to a hero”s welcome in Cedar Falls, Iowa less than three months after being wounded Continue reading

Cristian Fernandez: The sad past of boy, 13, who is being tried as an adult after “killing his 2-year-old brother”

Sexual abuse, physical assaults and a home filled with drugs: The heartbreaking upbringing of boy, 13, who is being tried as an adult after “killing his 2-year-old brother”Cristian Fernandez was 12 when he “smashed brother”s head against shelf and sexually abused his five-year-old cousin”Records show he suffered a childhood of neglect and abuseBorn to 12-year-old mother who was sexually abusedFound wandering streets naked and dirty when he was two and neglected by drug-abusing grandmotherSexually abused by cousin and hospitalised after violent assault by stepfather who went on to kill himself Continue reading

Sarah Catt: Eight years for the cheating wife who used drugs bought online to abort baby TWO days before it was due to be born

Eight years for the cheating wife who used drugs bought online to abort baby TWO days before it was due to be born Sarah Catt, 35, aborted her unborn baby “in the final stages of pregnancy”She admitted administering poison with intent to procure a miscarriageShe was jailed for eight years by a judge at Leeds Crown Court.Convicted: Sarah Catt (front), who aborted her own baby within a week of his due date, was sentenced to eight years in prison by a judge at Leeds Crown Court A MARRIED woman who aborted her baby in the final week of pregnancy following an affair with a work colleague was jailed for eight years yesterday. Continue reading

The ridiculous products for the people who simply cannot be bothered

From the slippers that mop the floor to the fake abs cage: The ridiculous products for the people who simply cannot be bothered.Ever wondered just how much energy you could save in a day if you didn”t have to stir your cup of tea or pull up your socks in the morning Continue reading

Pictured: The frightening FIRE tornado that whirled around Australian outback for 40 MINUTES

Caught on camera: The 30 metre high tornado of FIRE that whirled around Australian outback for terrifying 40 minutes Fire tornadoes occur when a column of warm, rising air contacts with – or creates – fire on the ground . An astonished filmmaker is coming to grips with the moment he witnessed one of nature”s rarest phenomenons – a tornado comprised entirely of fire- and lived to tell the tale. Continue reading

Russia diamonds: Source under Siberian asteroid crater could supply world markets for the next 3,000 years

“We are speaking about trillions of carats”: Russia reveals vast diamond source under 62-MILE-WIDE asteroid crater which could supply world markets for next 3,000 yearsSupply under 35million-year-old impact zone is ten times bigger than global reservesKremlin discovered the site in the 1970s but kept it a secret until now to exploit tightly controlled marketDiamonds at Popigai Astroblem in Siberia are “twice as hard” as normal, making them ideal for high-precision scientific instruments and industry Continue reading