Want to quit smoking Try the amazingly successful Indian method… a lighter that sings a DEATH CHANT when users spark up
Western health authorities have tried using all kinds of graphic warnings to put people off smoking – including grotesque images of blackened lungs – yet millions choose to ignore them.
Now Indian campaigners believe they may have cracked the problem… by using a musical lighter that cautions tobacco lovers against sparking up with a death chant.
The electric lighter, which is fixed to the side of a street kiosk where – unlike in most countries – cigarettes are sold individually, blares out a Hindi funeral anthem each time the button is pressed.
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Grim reaper calling: The electric lighter, which is fixed to the side of a cigarette-selling kiosk, includes a burner and a speaker that blares out a death chant when the button is pressed
Incredibly, almost all would-be smokers who attempted to use it decided to walk away rather than light their cigarette after hearing the words ‘Raam Naam Satya Hai’.
The phrase – meaning the name of Ram is truth – is usually sung when someone has died and, to a Hindu, might create a similar sense of eeriness as the Christian funeral march would to a Westerner.
Some shocked smokers were so put off by the bluntness of the chant that they threw their cigarettes away, according to the Cancer Patients Aid Association, which set up the stunt.
Taken aback: One smoker stumbles backwards after trying to light his cigarette
Although such tricks could not be pulled off outside India – because cigarettes have to be sold in sealed packs in in Britain, the U.S. and other Western counties and vendors do not carry lighters– it does suggest that a verbal message could work better than written warnings or pictures.